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Alberto’s: Pizza Champion of Cebu

Alberto’s Pizza is a Cebuano franchise best known for their no-minimum-order, free delivery service and affordable, delicious pizza.

Gatekeeping alert: You’re not a real Cebuano if you haven’t eaten a single slice of Alberto’s Pizza in your life.

Just kidding! You do get a side-eye from us and probably a few other “true” Cebuanos.

Kidding again! For real though, Alberto’s Pizza is such a staple in the local culture, and there is a reason for their meteoric success that they have attained only in a decade. It is the go-to pizza for most people and is ever present in small celebrations and afternoon snacks.

Alberto’s Pizza

All photos are sourced from Alberto's Pizza's official Facebook page

Alberto’s Pizza is a homegrown brand of pizza that specializes in door-to-door delivery. It was established by a group of friends in 2008 as another income-generating project. Its first location was at B. Rodriguez across Vicente Sotto Memorial Medical Center Hospital. What appealed initially to just the medical staff from the institution soon became an all-invasive brand that Cebuanos from across the island – and now in other parts of the country as well – have come to love and seek.

They opened 13 branches in its first year, the first one being in Mabolo. Now, you see Alberto’s Pizza almost everywhere, and its hard to miss their delivery drivers and their iconic yellow top-box with their brand plastered on it. They are even in some areas in Luzon and Mindanao today, and the locals in these areas are showing just as much enthusiasm for this uniquely Cebuano pizza as us!


One major reason for Alberto’s Pizza’s success? Their delivery is FREE and doesn’t require a minimum order. Another reason? It is insanely cheap for its quality and plain deliciousness. They are also well-loved for their constant drive to innovate their menu and spruce up their offerings. You would see novelty items such as oreo pizza, or oreo with pineapples pizza to name a few. Who would have thought of that?

Alberto’s Pizza offers pizza in two cheese types: quickmelt and mozzarella. Their pizzas come in either 9” or 11” sizes. Aside from their wide array of pizza selections, they also offer silog meals, shakes, drinks, halo-halo, and other desserts.

Franchising Alberto’s Pizza

Alberto’s Pizza is an affordable business to franchise, amounting to Php300,000. It is a good idea for those who want to start modestly since Alberto’s is an established brand in Cebu, which means there is always going to be patronage wherever you set up shop.

Here are the features included in the franchise fee:

  • Opening assistance
  • Operations Manual
  • Procurement program
  • Research & Development
  • Site approval Trademark
  • Training for Franchisee and staff

Contact Mr. Sidney Kiamko via email ([email protected]) or by calling (032) 2540042 for more details.

How to contact Alberto’s Pizza

Contact numbers of Alberto’s Pizza branches in Cebu:

  • B. Rodriguez: 2540042/5831110/ 09233753516
  • Mabolo: 2314628 /09228228497
  • P. Del Rosario: 2547899/09228443878
  • Colon: 5817534/ 09232303447
  • M. Velez St.:  5182020/ 09228295005
  • Punta Princesa: 5828544/ 09239068717
  • Pardo: 2687678/ 09228295855
  • AS Fortuna: 3456662/ 09228899920
  • Talamban: 3458802 / 09237196633
  • Canduman: 5831102/09237196636
  • AC Cortes, Mandaue: 3456827/ 09233350838
  • Consolacion: 2688811/ 09233350848
  • Pusok, Lapu-lapu City: 3410649/ 09228909015
  • Poblacion, Lapu-lapu City: 4957715/09238884282
  • Basak Lapu-lapu City: 2688617/ 09336603908
  • Talisay: 2383250/ 09225991920
  • Minglanilla: 5121675/ 09228932929
  • Naga:  2735778/ 09228912929
  • Toledo: 3225011/ 09228313878